SERVICES

Benchmark Studies

‘How large is an average project, what budgets are used, what attractions already exist in a region, and which market segments do your competitors serve?’

The value of benchmarking

A successful swimming pool or water park project begins with the right choices. Benchmarking gives you insight from day one into what works in your market and forms the basis for a distinctive and profitable concept.

By analyzing comparable projects in the region and within the same market segment, it becomes clear:

• what scale and budgets are realistic
• which attractions attract visitors
• which target groups and market positions are already being served

These insights help to reduce risks, make smart investment choices, and avoid costly design and operational mistakes. Instead of reinventing the wheel, you build on proven success factors.

Benchmarking is not about copying, but about strategic differentiation. The strongest projects align with market standards and trends, and consciously deviate from them to create a unique concept that perfectly matches the intended target group.

B&Eau is a specialist in benchmarking for swimming pools and water parks. With a unique database of more than 500 water parks worldwide, we translate market data into concrete insights and clear choices. This lays a solid foundation for a project that scores on experience, visitor numbers, and returns.